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Air NZ Full Potential

At Air New Zealand, the people are at the heart of everything they do. With this in mind, Air New Zealand wanted to redefine how it’s organisation was structured and improve better ways of working for its staff and customers. A move to Agile, or ‘Full Potential’ ways of working would help fulfil this.

A new identity was born from the whakataukī: He aha te mea nui o te Ao? He tāngata, he tāngata, he tāngata. Our people link our past, present and future.

This new vision kicked off with a live event held at Eden Park and live streamed to all Air New Zealand staff.

Chief Creative Officer – Richard Maddocks
Creatives – Clem de Ruiter, Phoebe Chetwynd-Talbot
Head of Design – Danny Carlsen
Senior Designers —John Pelasio, Luke Guilford
Designer – Tim Wightman, Hannah Christensen
Studio — Kuljit Kaur
Senior Business Director – Henry Smith, Kristina Lindsay
Event Photography – John Pelasio
Studio Photography – Yuki Sato

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