NZ Police Community Car Case Study_5.jpg

NZ Police: Community Car

Tāmaki Makaurau Auckland is one of the most culturally diverse cities in the world. To better engage with the various communities, the New Zealand Police Ethnic Services Team created a special community engagement vehicle to represent over 150 different ethnic communities across Aotearoa New Zealand.

The power of "hello" is universal. So to help Police officers start the conversation, we designed a vehicle that extends a warm welcome to communities across New Zealand in 85 different languages.

Credits:
Bastion Shine Team
Design Director - Danny Carlsen
Designer /Typography - Tim Wightman
Account Service - Stefanie Robertson
Copywriter - Phoebe Chetwynd-Talbot
Photographer - Dylan Fraser-List
Motion - John Pelasio

New Zealand Police Team
Helen Flannery
Yumi Nguyen
Lien Ngo
Rakesh Niadoo
Ethnic Services Team
Commissioner’s Ethnic Focus Forum

NZ Police Community Car Case Study_1.jpg
NZ Police Community Car Case Study_2.jpg
NZ Police Community Car Case Study_3.jpg
NZ Police Community Car Case Study_5.jpg
NZ Police Community Car Case Study_4.jpg
NZ Police Community Car Case Study_6.jpg
NZ Police Community Car Case Study_7.jpg
NZ Police Community Car Case Study_8.jpg
NZ-Police-Community-Car-Case-Study_9.gif
NZ Police Community Car Case Study_10.jpg