It was great to be involved in an internal project for Genesis Energy as they embrace a sustainable future. Following outstanding work by the Strategy and Creative teams at Bastion Shine to develop the three pillars of Lead, Empower, Care – my task involved designing a package for all staff members, consisting of a small booklet, Keep Cup and tote bag.
We wanted to ensure that every detail of this project was aligned with Genesis’ strategy of a sustainable future, we even made sure the booklet was made with recycled paper.
Agency: Bastion Shine
Chief Creative Officer – Richard Maddocks
Creative Directors – Ben Barnes, Matt Webster
Creatives – Clem de Ruiter, Phoebe Chetwynd-Talbot
Design Director – Danny Carlsen
Designer – Tim Wightman
Senior Business Director – Marcelle Best
Videography & Photography – Eyes and Ears
Photography – Steve Boniface
Studio Photography – Yuki Sato