From 2005–2020, I created over 300 illustrations and animations for Serious Food Co. that were posted to their social media. These illustrations tell the story of the brand’s mascot, Serious Bear. Working with the Marketing Manager, we come up with fun and creative ways to use the bear in different situations and pop culture references.
Serious Popcorn won Gold at the 2016 Best Awards for Packaging
Original Bear Illustration: Natasha Vermeulen
Packaging Design: Kelvin Soh, DDMMYY