For the launch of two new Whittaker’s flavours - Smooth Dark Coconut and Blueberry and Macadamia in White Chococlate - we collaborated with Think Packaging to build a paper-craft world to get tangled in. Everything was set up in-camera and captured beautifully by the amazing Yuki Sato. As well as the key visuals, we also developed a pack to send out to influencers where the lucky recipients get to untangle the new flavours, making for a memorable unboxing experience.
Agency - Bastion Shine
Paper Craft - Mat Bogust and Blair McGowan, Think Packaging
Retouching - Cameron Jones
Photography - Yuki Sato, IDC Worldwide
Chief Creative Officer - Oliver Green
Head of Design - Danny Carlsen
Design Director - Shakira Twigden
Designer / Art Director - Tim Wightman
Copy Writer - Alex Tawharu
Art Director - Caitlyn Thomassen
Business Director - Jonny Haydon and Aimee Knox
Producer - Chamolie Thomson