Onfire were briefed by the SPCA to come up with a campaign to help raise funds for a new Animal Crisis Centre.
I was tasked with retouching photos taken of the animals to make it look like they had their hands up to say they’d lend a hand.
After that I clear-cut everything to be used in the design artwork. The artwork was used across billboards, bus-backs, adshels, direct mail and web banners.
Creative Direction & Design: Onfire Design
Photography: Dave Olsen